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To celebrate a great summer we headed to the Cooks of Crocus Hill to get schooled by sous chef Jonathan Kaye on the art of making steak, rosemary potatoes, and crab cakes. We also drank copious amounts of wine and pointed knives at each other.

Giving away apples, bananas and oranges to #InspireHealth at @TheColorRun with @CenturaHealth

Giving away apples, bananas and oranges to #InspireHealth at @TheColorRun with @CenturaHealth

What a whirlwind. We just wrapped up a cool activation at Maker Faire Detroit for the 2014 Ford Transit Connect. Street Factory and Team Detroit developed the concept that resonated with DIY’ers and ideally showcased the vehicle at this legendary event.

The activation was multi-facetted and included a unique sound system art installation, custom interactive printing stations and tours of the 2014 vehicle. The installation was made up of a sculptural sound wall of over 100 cardboard boxes, 64 vintage walkie talkies, 1200+ feet of speaker wire and a live DJ. We wired all of the original speakers from the walkie talkies together to a small amp, which created a wall of sound. The installation was designed by our Director of Creative Media, Brandon Regner.

See a video of the system here: https://vimeo.com/65848366

Brand ambassadors registered the attendees to win one of 5 custom walkie-talkies-turned-iPod-speakers, which were wired to an 1/8” stereo jack so they could be played through an iPod, iPhone or other media player.

We also concepted, fabricated and activated a custom relief print station creating three giant wood block presses out of vintage drill presses. These print stations allowed Faire-goers to create their own one-of-a-kind 5x7 souvenir post cards.

The booth was rounded off with a guided tour of the vehicle that highlighted all of the unique features that makes the 2014 Ford Transit Connect such a perfect van for the “movers and makers” of the DIY community.

After taking home the “Best of Show” blue ribbon for this same activation at the Bay Area Maker’s Faire, Ford once again took home the same prize in Detroit. Look for us at the New York Maker Faire in September.

Next up: The Ford Fiesta Park at X Games Los Angeles…

.@MakerFaire Detroit 2013.  Get ready to plug in with @Ford and Street Factory Media

.@MakerFaire Detroit 2013. Get ready to plug in with @Ford and Street Factory Media

Packing up the truck for @MakerFaire. Excited for round 2 with @Ford in Detroit!

Packing up the truck for @MakerFaire. Excited for round 2 with @Ford in Detroit!

We had a lot of fun again partnering on the City of Ely’s annual April Fool’s Day prank:

From the Ely Echo…

4/5/2013 3:59:00 PM Email this article • Print this article COLD SPOT is Whiteside Park. Echo photo

Ely ‘bans’ social media, on April 1st

by Tom Coombe

Unsuspecting souls, or those who didn’t bother to look at the calendar may have believed Monday that Ely banned access to social media.

Of course it was all just a gag.

After a couple years off, the Ely Chamber of Commerce - with the aid of a Twin Cities marketing agency - initiated the latest in a series of April Fools Day spoofs designed to bring attention to the community and promote the area as a tourism destination.

This year’s campaign, highlighting a “ban” on social media within the community’s borders, kicked off in earnest Monday with widespread media publicity as well as an event on Nicollet Mall in Minneapolis.

Like previous pranks pulled on April 1, the most recent spoof took on a life of its own and generated widespread coverage via newspapers, radio and television - including a mention on the NBC Nightly News - and ironically enough through social media.

In an era when millions regularly log into Facebook, Twitter or Pinterest to gather information, share ideas, interact with friends and acquaintances and get the latest news, Ely tourism officials and other community leaders urged to look up from their cell phones, iPads and computers - at least for awhile - to learn more about the area and enjoy the outdoors.

"The only thing online in Ely is a fish. And why would anyone need Pinterest?" said Ely Mayor Ross Petersen in a news release announcing the ‘ban.’ "We have a big bulletin board over at the grocery store for that sort of thing. Or the Twitter? We have at least a hundred forty characters right here, living in Ely. We’ve got a million acres of exclusive content, and hundreds of sites you can visit - in person."

While the spoof was picked by conventional and social media, those gathered in one of Minneapolis’ busiest areas encountered street teams on Monday, including people doing “social media interventions” with people they saw walking with their phones. Others wore giant cones around their necks to prevent them from looking at phones, and some handed out wooden bird whistles with stickers that read “Tweet this! ely.org.”

The Ely marketeers also distributed petition cards asking them to commit to five consecutive phone-free minutes every day to look up and enjoy the natural beauty of wherever they are. There will be a petition on the White House “We the People” site that anyone can requesting that all social media be banned in Ely and any other place of natural beauty.

The festivities kicked off the Chamber’s major marketing push 

of the year and follows in what has become a tradition of off-the-wall, largely successful attempts to gain publicity and promote the region.

In 2008, some were fooled on April 1 into believing that Canada attempted to annex Ely. The following April Fools Day, Ely announced a fictitious bid for the 2016 Summer Olympics and in 2010 there was talk that Dairy Queen had acquired naming rights to the Boundary Waters Canoe Area Wilderness.

Minneapolis marketing firm Giraffe and its associated public relations wing Owl is behind the latest attempt, and it’s funded by the Chamber - via proceeds from the area’s three percent lodging tax - in an effort to promote Ely to potential visitors across the Midwest and nation.

Linda Fryer, administrative director of the Ely Chamber, said Thursday (see related story) that this year’s spoof may have been the most successful yet.

Those behind the campaign say they’re trying to promote Ely in a unique, out-of-the-box way.

Ely promoters are hoping those in the upper Midwest will stay closer to home for their vacations, and they are touting Ely as a stress-free location with a number of draws, from the Boundary Waters Canoe Area Wilderness to attractions including the International Wolf Center and North American Bear Center.

http://www.elyecho.com/main.asp?SectionID=2&SubSectionID=2&ArticleID=…

We did production and setup for this Burts Bee’s web video. Turned out awesome.  

Recently Hyundai unleashed one of the coolest 3D projection executions ever in Malaysia. Some of it definitely has a TRON vibe. Be sure to check out the video. You can even see how they were able to pull this off with the making of video, featuring 120 crew members. via AdFreak

Recently Hyundai unleashed one of the coolest 3D projection executions ever in Malaysia. Some of it definitely has a TRON vibe. Be sure to check out the video. You can even see how they were able to pull this off with the making of video, featuring 120 crew members. via AdFreak

Last night Moviefone hosted a “Girl’s Night Out” at movie theaters across the country. A very special screening of Dirty Dancing at theaters in Atlanta, Chicago, San Diego, San Francisco and Dallas featured champagne, chocolates and hors d’oeuvres. People who attended even made off with special prizes like Moviefone blankets, neck pillows and branded Snuggies!

In honor of St. Patrick’s Day Lucky rang the opening bell at the New York Stock Exchange. Fighting over who gets to play Lucky has sort of become a Street Factory tradition. But with very specific height requirements for the Lucky suit, the more vertically challenged among us are the only ones with a real shot.

To celebrate a great summer we headed to the Cooks of Crocus Hill to get schooled by sous chef Jonathan Kaye on the art of making steak, rosemary potatoes, and crab cakes. We also drank copious amounts of wine and pointed knives at each other.

Giving away apples, bananas and oranges to #InspireHealth at @TheColorRun with @CenturaHealth

Giving away apples, bananas and oranges to #InspireHealth at @TheColorRun with @CenturaHealth

What a whirlwind. We just wrapped up a cool activation at Maker Faire Detroit for the 2014 Ford Transit Connect. Street Factory and Team Detroit developed the concept that resonated with DIY’ers and ideally showcased the vehicle at this legendary event.

The activation was multi-facetted and included a unique sound system art installation, custom interactive printing stations and tours of the 2014 vehicle. The installation was made up of a sculptural sound wall of over 100 cardboard boxes, 64 vintage walkie talkies, 1200+ feet of speaker wire and a live DJ. We wired all of the original speakers from the walkie talkies together to a small amp, which created a wall of sound. The installation was designed by our Director of Creative Media, Brandon Regner.

See a video of the system here: https://vimeo.com/65848366

Brand ambassadors registered the attendees to win one of 5 custom walkie-talkies-turned-iPod-speakers, which were wired to an 1/8” stereo jack so they could be played through an iPod, iPhone or other media player.

We also concepted, fabricated and activated a custom relief print station creating three giant wood block presses out of vintage drill presses. These print stations allowed Faire-goers to create their own one-of-a-kind 5x7 souvenir post cards.

The booth was rounded off with a guided tour of the vehicle that highlighted all of the unique features that makes the 2014 Ford Transit Connect such a perfect van for the “movers and makers” of the DIY community.

After taking home the “Best of Show” blue ribbon for this same activation at the Bay Area Maker’s Faire, Ford once again took home the same prize in Detroit. Look for us at the New York Maker Faire in September.

Next up: The Ford Fiesta Park at X Games Los Angeles…

.@MakerFaire Detroit 2013.  Get ready to plug in with @Ford and Street Factory Media

.@MakerFaire Detroit 2013. Get ready to plug in with @Ford and Street Factory Media

Packing up the truck for @MakerFaire. Excited for round 2 with @Ford in Detroit!

Packing up the truck for @MakerFaire. Excited for round 2 with @Ford in Detroit!

We had a lot of fun again partnering on the City of Ely’s annual April Fool’s Day prank:

From the Ely Echo…

4/5/2013 3:59:00 PM Email this article • Print this article COLD SPOT is Whiteside Park. Echo photo

Ely ‘bans’ social media, on April 1st

by Tom Coombe

Unsuspecting souls, or those who didn’t bother to look at the calendar may have believed Monday that Ely banned access to social media.

Of course it was all just a gag.

After a couple years off, the Ely Chamber of Commerce - with the aid of a Twin Cities marketing agency - initiated the latest in a series of April Fools Day spoofs designed to bring attention to the community and promote the area as a tourism destination.

This year’s campaign, highlighting a “ban” on social media within the community’s borders, kicked off in earnest Monday with widespread media publicity as well as an event on Nicollet Mall in Minneapolis.

Like previous pranks pulled on April 1, the most recent spoof took on a life of its own and generated widespread coverage via newspapers, radio and television - including a mention on the NBC Nightly News - and ironically enough through social media.

In an era when millions regularly log into Facebook, Twitter or Pinterest to gather information, share ideas, interact with friends and acquaintances and get the latest news, Ely tourism officials and other community leaders urged to look up from their cell phones, iPads and computers - at least for awhile - to learn more about the area and enjoy the outdoors.

"The only thing online in Ely is a fish. And why would anyone need Pinterest?" said Ely Mayor Ross Petersen in a news release announcing the ‘ban.’ "We have a big bulletin board over at the grocery store for that sort of thing. Or the Twitter? We have at least a hundred forty characters right here, living in Ely. We’ve got a million acres of exclusive content, and hundreds of sites you can visit - in person."

While the spoof was picked by conventional and social media, those gathered in one of Minneapolis’ busiest areas encountered street teams on Monday, including people doing “social media interventions” with people they saw walking with their phones. Others wore giant cones around their necks to prevent them from looking at phones, and some handed out wooden bird whistles with stickers that read “Tweet this! ely.org.”

The Ely marketeers also distributed petition cards asking them to commit to five consecutive phone-free minutes every day to look up and enjoy the natural beauty of wherever they are. There will be a petition on the White House “We the People” site that anyone can requesting that all social media be banned in Ely and any other place of natural beauty.

The festivities kicked off the Chamber’s major marketing push 

of the year and follows in what has become a tradition of off-the-wall, largely successful attempts to gain publicity and promote the region.

In 2008, some were fooled on April 1 into believing that Canada attempted to annex Ely. The following April Fools Day, Ely announced a fictitious bid for the 2016 Summer Olympics and in 2010 there was talk that Dairy Queen had acquired naming rights to the Boundary Waters Canoe Area Wilderness.

Minneapolis marketing firm Giraffe and its associated public relations wing Owl is behind the latest attempt, and it’s funded by the Chamber - via proceeds from the area’s three percent lodging tax - in an effort to promote Ely to potential visitors across the Midwest and nation.

Linda Fryer, administrative director of the Ely Chamber, said Thursday (see related story) that this year’s spoof may have been the most successful yet.

Those behind the campaign say they’re trying to promote Ely in a unique, out-of-the-box way.

Ely promoters are hoping those in the upper Midwest will stay closer to home for their vacations, and they are touting Ely as a stress-free location with a number of draws, from the Boundary Waters Canoe Area Wilderness to attractions including the International Wolf Center and North American Bear Center.

http://www.elyecho.com/main.asp?SectionID=2&SubSectionID=2&ArticleID=…

We did production and setup for this Burts Bee’s web video. Turned out awesome.  

Recently Hyundai unleashed one of the coolest 3D projection executions ever in Malaysia. Some of it definitely has a TRON vibe. Be sure to check out the video. You can even see how they were able to pull this off with the making of video, featuring 120 crew members. via AdFreak

Recently Hyundai unleashed one of the coolest 3D projection executions ever in Malaysia. Some of it definitely has a TRON vibe. Be sure to check out the video. You can even see how they were able to pull this off with the making of video, featuring 120 crew members. via AdFreak

Last night Moviefone hosted a “Girl’s Night Out” at movie theaters across the country. A very special screening of Dirty Dancing at theaters in Atlanta, Chicago, San Diego, San Francisco and Dallas featured champagne, chocolates and hors d’oeuvres. People who attended even made off with special prizes like Moviefone blankets, neck pillows and branded Snuggies!

In honor of St. Patrick’s Day Lucky rang the opening bell at the New York Stock Exchange. Fighting over who gets to play Lucky has sort of become a Street Factory tradition. But with very specific height requirements for the Lucky suit, the more vertically challenged among us are the only ones with a real shot.

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